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How To Nail The Client Experience

How To Nail The Client Experience

When you think about shopping at Target where does your mind go? Probably to a happy place. Think about that adorable little $1 rack full of cute things you don’t need but fill your cart with anyway. The fact that some stores have a Starbucks inside and also sell wine! How they somehow figure out exactly what you like and with their sales, RedCard, and Cartwheel, you feel like you are part of an exclusive club!

So why shop at Target when you could shop elsewhere for cheaper?

It’s their client experience! 

Now more than ever, consumers are more concerned with their shopping experience rather than “getting the most bang for their buck,” so to speak. They want to feel good! The same thing is true when searching for photographers. With so many talented photographers, it’s not just about creating beautiful images. Clients want to know your story and they are looking for an amazing experience with you!

Everyone is capable of creating an awesome customer experience and with these quick tips, you’ll be able to nail the client experience and fill your calendar faster than you can keep up with!

 

Picture Your Ideal Client!
Who are they? What do they do? Where do they shop? Before you can start creating an incredible experience, you must first figure out who your “person” is. Because what might be a great experience for someone, might not be the best for someone else. Some people actually don’t care for Target (I don't know who they are but I know they are out there!)

Tailor Everything to Them
Your branding, your wording, your everything - make it for your ideal client. Yes, we will all have some clients that are less than ideal but to continue filling your calendar with quality clients, make sure you are creating things to fill THEIR needs. Take control of what you put out there!

Identify Their Pain Points… & Fix Them!
Nothing makes a person feel better than having someone take a problem off their hands. This is the perfect and easiest way to make someone feel good! Brides stressed about timelines? Create it for them! Grooms don’t know how to tie their bow ties? Teach them! Couples unsure on how to go about planning their big day? Educate them. This is an incredible way to not only elevate their experience but it establishes you as an expert in your field!

Go Above and Beyond
Under promise and over deliver. In everything! This is the motto I live by! If you live by this motto and treat every single client interaction like it’s super important, your clients will feel valued, heard, and understood. That’s what anyone wants, right?! Look for ways to be there for your clients instead of just focusing on the job at hand. Figure out ways you can help them!

Everyone Likes a Good Surprise
Just like I love the surprise treasures I’ll find at the clearance aisles at Target, your clients like being surprised too! Whether it’s during your first meeting and you surprise them with a gift or you stay an hour extra during their wedding day to ensure they get every single photo they need, don’t be afraid to surprise them once and a while. An unexpected treat can go a long way. 

Tips to Help you Elevate that Client Experience even more!

  • Create an awesome meeting environment 
  • Offer discounts if they order products
  • Surprise them with thoughtful gifts
  • Offer to help with additional planning
  • Educate them on ways to make sessions go smoother

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  Written by: @shaunaeteske

Hey friends! I'm thrilled you are here! I'm Shaunae - a wedding photographer, blogger, educator, wine lover, and cat mom who shares inspirational and educational posts for Strawberry Revolution to creatives and lady bosses just like you! 

"Confidence is Beauty" - 3 Ways to be More Confident

"Confidence is Beauty" - 3 Ways to be More Confident

Learning how to be comfortable in your own skin is an ongoing practice. Somedays it's easy to feel as confident as Beyonce (yes queen!). Other days it can be hard to get dressed and out of bed, much less feel capable of conquering your day. Because cultivating confidence is a learned skill, even those who struggle with it (newsflash - we ALL do)  can work on getting better. Here are three changes you can make to help foster confidence and self-acceptance. 

1) Invest in clothing that helps you shine.
True beauty is only skin deep, but what covers your skin also matters. When you feel comfortable in your clothing, it's easier to feel comfortable in your own body. Stop caring about the number on clothing tags (they mean nothing anyway) and focus on buying items that fit well, reflect your personal style and make you feel beautiful. The power of clothing to help us feel a certain way is magical, but it only works if you let it.
Purge your closet of anything that restricts your movement, makes it hard for you to walk or simply doesn't scream "YOU" at wherever you are in your life right now. Even if you are down to three tops that really make you feel like a million bucks, it's worth it to be at ease in your clothing and focused on letting your confidence radiate. Check out these Strawberry Revolution best sellers if you need some inspiration on comfy, positive options to fill your closet back up with.
self love portrait, love your body, empowering women
 (Click on photo to find this "Confidence is Beauty" slouch tee)
2) Find one way to move your body that you absolutely LOVE.
If you don't move it, you lose it. I've gone through periods in my life where I've been so busy or overwhelmed that intentionally moving my body seemed too hard. The less physically active I was, the more I felt disconnected from myself. I was achy all the time, grumpy and I stopped feeling content with my body. Because I wasn't making an effort to explore intentional movement, my physical capability and confidence tanked.
It wasn't until I stumbled into my friend's yoga class that I started to feel like myself again. The goal of practicing yoga wasn't to loose weight, judge my attendance or make me feel incapable. It was simply to move my body, stretch my limits and enjoy feeling fully aware of myself. The more you move, the more you can actually feel your body working and supporting you in every area of life. Your version of movement doesn't have to mirror anyone else's workout plan. Swimming, nature walks, dance class, crossfit, team sports - whatever it is - find it, do it and watch your confidence soar.
3) Purge your social space of negativity triggers.
Scrolling through your Instagram feed can boost your mood, or send you plummeting into a spiral of self-doubt and negativity. It's easy to get sucked into a vortex of comparison and FOMO every time a new social post goes up. Separate yourself from fictional drama, by clearing your follow list of accounts that make you feel stressed. It's not worth being Facebook friends with that girl from work if all she posts about is how awful life is.
Unfollow the Rich Kids of Instagram account if it keeps you up at night ruminating on all the things you don't have. Consume media from social influencers that keep it real and tell the truth behind the curated images you see on screen. Try a social media detox for a week and watch your productivity, self-love and social life blossom. Confidences isn't bred of comparison, rather of self-certainty. And you can't be comfortable with yourself if all your time is spent virtually living the life of someone else.
graphic tee, positive thinking, self love, kind campaign
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Hello Beauties! I'm Katrina Simyab - a body positive model, lifestyle blogger, social content curator and stylist. I live to explore all the little things that make life lovely while inspiring women to live beautifully and with brilliance. You can find more blogs by me at http://www.inspoandco.com/ or my Instagram at https://www.instagram.com/inspoandco/
June 12, 2017 — Michelle Thompson