When you think about shopping at Target where does your mind go? Probably to a happy place. Think about that adorable little $1 rack full of cute things you don’t need but fill your cart with anyway. The fact that some stores have a Starbucks inside and also sell wine! How they somehow figure out exactly what you like and with their sales, RedCard, and Cartwheel, you feel like you are part of an exclusive club!
So why shop at Target when you could shop elsewhere for cheaper?
It’s their client experience!
Now more than ever, consumers are more concerned with their shopping experience rather than “getting the most bang for their buck,” so to speak. They want to feel good! The same thing is true when searching for photographers. With so many talented photographers, it’s not just about creating beautiful images. Clients want to know your story and they are looking for an amazing experience with you!
Everyone is capable of creating an awesome customer experience and with these quick tips, you’ll be able to nail the client experience and fill your calendar faster than you can keep up with!
Picture Your Ideal Client!
Who are they? What do they do? Where do they shop? Before you can start creating an incredible experience, you must first figure out who your “person” is. Because what might be a great experience for someone, might not be the best for someone else. Some people actually don’t care for Target (I don't know who they are but I know they are out there!)
Tailor Everything to Them
Your branding, your wording, your everything - make it for your ideal client. Yes, we will all have some clients that are less than ideal but to continue filling your calendar with quality clients, make sure you are creating things to fill THEIR needs. Take control of what you put out there!
Identify Their Pain Points… & Fix Them!
Nothing makes a person feel better than having someone take a problem off their hands. This is the perfect and easiest way to make someone feel good! Brides stressed about timelines? Create it for them! Grooms don’t know how to tie their bow ties? Teach them! Couples unsure on how to go about planning their big day? Educate them. This is an incredible way to not only elevate their experience but it establishes you as an expert in your field!
Go Above and Beyond
Under promise and over deliver. In everything! This is the motto I live by! If you live by this motto and treat every single client interaction like it’s super important, your clients will feel valued, heard, and understood. That’s what anyone wants, right?! Look for ways to be there for your clients instead of just focusing on the job at hand. Figure out ways you can help them!
Everyone Likes a Good Surprise
Just like I love the surprise treasures I’ll find at the clearance aisles at Target, your clients like being surprised too! Whether it’s during your first meeting and you surprise them with a gift or you stay an hour extra during their wedding day to ensure they get every single photo they need, don’t be afraid to surprise them once and a while. An unexpected treat can go a long way.
Tips to Help you Elevate that Client Experience even more!
- Create an awesome meeting environment
- Offer discounts if they order products
- Surprise them with thoughtful gifts
- Offer to help with additional planning
- Educate them on ways to make sessions go smoother
Written by: @shaunaeteske
Hey friends! I'm thrilled you are here! I'm Shaunae - a wedding photographer, blogger, educator, wine lover, and cat mom who shares inspirational and educational posts for Strawberry Revolution to creatives and lady bosses just like you!